Your Family is the Most Important Team You'll Ever Lead.

You lead teams. You achieve goals. People respect you.But at home? It feels like survival mode, just making it from one day to the next.Your wife is carrying the mental load. Your kids are growing up fast—shaped more by culture than by you.
You're reacting instead of leading.
You care. That's not the issue.
You need a new perspective.
You need a plan.
At work, you've got frameworks: mission, vision, systems, and strategy.
Why wouldn’t you have the same thing in place for the team that matters most?

You know how to lead. Now apply it where it matters most.

The disconnect is real

  • Work gets the best of you while your family gets what's left

  • Respected professionally but not feeling the same respect at home

  • Family is your highest priority, but your calendar doesn't reflect it

  • You want to lead intentionally — you just don’t know where to start

Imagine this instead

  • Leading your family with the same intentionality you bring to the office

  • You and your wife aligned as a strong family leadership team

  • Your kids growing in character and values that will shape their future

  • Having a plan and system that carries the weight with you

  • Feeling confident and at peace, knowing your family is getting your best

This isn’t about guilt or perfection. It’s about leading with purpose and building the legacy you actually want.

our philosophy

For Dads Who Think Like Leaders

This approach isn't for everyone. Here's what we believe:Fathers are called to lead. Not dominate. Not abdicate. Lead with courage and conviction. You carry the weight of what matters most.Masculinity isn't toxic—it's essential. Real men lead with strength and sacrifice, choosing effort over ease, others over self, and the eternal over the temporary.Marriage is a leadership team. Like any strong team, each person leans into their strengths and the strengths of others. Splitting everything 50/50 is unrealistic and impractical. Confusion about roles creates friction. Clarity creates unity.We already know how to lead — now it’s time to lead intentionally at home. Apply the same clarity, strategy, and consistency you use at work to the place that matters most.Systems beat good intentions. We don't drift toward incredible outcomes. We need application. Practical steps. A system we can actually follow.We focus on the process and enjoy the journey. We can't guarantee results. Our kids will make their own choices. But we can stack the odds in their favor. We lead with intention. We enjoy the journey while letting go of the guilt.Strong families are united in mission We're raising confident, capable adults who know what they believe and have the character to live it out. FamLEAD families are building legacies and contributing to something greater.This is for traditional dads who want a proven framework and practical steps. If that's you, welcome. You're with your people.

Is this right for you?

Take the Family Health Checkup

This quick 10-question self-assessment will show how your leadership skills are transferring to your family life.You'll evaluate your family across key areas:

  • Vision & Values

  • Leadership Presence

  • Marriage Alignment

  • Connection Rhythms

  • Structure & Accountability

  • Faith & Formation

  • Family Rhythms

  • Growth & Milestones

  • Environment & Protection

  • Legacy & Purpose

It takes 2 minutes. You'll get your score immediately.

Ready To Get Started?

The Quick-Start Blueprint

The Proven 5-Part Plan to Begin Leading Your Family with the Same Clarity You Bring to Work.This isn't parenting advice. It's a leadership framework adapted for the people who matter most.1. Vision & Culture
Define the future you want for your family and shape the values that will get you there. At work, you'd never lead without a clear vision. Your family deserves the same.
2. Roles & Relationships
Take on your responsibility as family CEO, align with your wife as the leadership team, and identify specific knowledge, skills, and character goals for your kids.
3. Family Rhythms
Establish family habits like dinners together, family meetings, and one-on-one time to strengthen bonds and reinforce values.
4. Expectations & Accountability
Set age-appropriate responsibilities and create a system of clear expectations, consequences, and follow-through.
5. Milestone Moments
Mark key transitions with identity-shaping experiences your kids will never forget.

DIVE DEEP

The 30-Day Family Leadership Sprint

Transform from Reactive Dad to Intentional LeaderThis isn't a course. It's a transformation.Over 30 days, you'll build a complete family leadership system from the ground up—with weekly 1-on-1 coaching, a brotherhood of like-minded dads, and a proven framework.Here's Exactly What You'll Accomplish:Week 1: Mindset + Identity
You'll get clarity on what family leadership actually means, understanding the opportunity in front of you so that you can begin leading from a place of confidence.
Week 2: Leadership Team
You'll learn how to operate as a healthy leadership team with your wife—Dad as CEO, Mom as COO—moving from reactive to proactive.
Week 3: Family Culture
You'll define the mission, values, and behaviors that shape the culture of your home and form kids' knowledge, skills and character.
Week 4: Family Rhythms
You'll establish simple daily and weekly rhythms that bring your family culture to life.

The Sprint is for fathers who are serious about taking the next step.For this next Sprint, full scholarship is provided for all participants.The cost is your time and full commitment.


What Real Dads Are Saying

"This program has pushed me to think about the kind of home I want to build, one my kids will want to model their own families after."- Ryan B.

“This process is something I’ll keep coming back to. I know I’ll reference the tools and content for years to come as our family grows.”- Ben K.

“For me, the value was the combination of mindset and practical steps. I got clarity around my vision. And the practical structure helped me move forward.”- Jordan F.


about me

I'm Andrew

I've spent 15+ years in senior leadership roles—including CEO positions—across businesses and nonprofits. I've implemented multiple business operating systems, served on boards, and led teams through growth and transformation.I've also participated in masterminds and led men's groups for over 5 years, walking alongside dozens of fathers who wanted to level up in every area of life.But for years, I was winning at work while drifting at home.I'm married to my wife for nearly 20 years. We have four kids—two boys and two girls, ages 8, 10, 13, and 15. My family is my highest priority. But I didn't have a plan. I had systems for the office, but no intentional system for my family.So I started building one.I pulled from leadership frameworks, books, podcasts, and conversations with other fathers. I tested these ideas with my own family—celebrating wins, learning from failures, and refining what actually works. Over time, it became a complete system that brought clarity, structure, and intentionality to our home.This isn't just theory. It's a proven system built from real leadership experience, tested in the trenches of daily family life, and refined through years of implementation.Now I'm on a mission to share what I've learned and walk alongside other fathers who want to lead their families with the same intention they bring to the rest of life.If you're ready to stop drifting and start leading, let's connect.

LET'S DO THIS TOGETHER

Weekly Insights for Dads who are the trusted, respected CEOs of their families.Every week you'll get practical frameworks you can implement immediately, real stories from dads building legacy along with tools, tips, and challenges to sharpen your leadership at home.No fluff. No spam. Just actionable wisdom for intentional fathers.

Have a question? Want to connect? Ready to join the next Sprint cohort? Fill out the form below or connect with me directly.Andrew Kroes
[email protected]
208-880-8285